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TOPIC: Social Identities and MarketingClear

John Nauright

Professor of Sport Management and History; Director of the Academy of International Sport; CoDirector of the Center for the Study of Sport and Leisure

Expertise: Political Economy of Sports Events, Alternative Models of Social and Economic Development, Sports and International Development, History, Social, Economic, Political and Environmental Impacts of Golf, the Relationship between Sports Fandom, Social Identities and Marketing, Globalization, International Geographic and Cultural Literacy

John Nauright is a professor of sport management and history in the College of Education and Human Development. He is also a visiting professor of cultural studies at the University of the West Indies in Barbados.

He is an expert on contemporary and historical issues in sports around the world. He has published 15 books on sport including Sports Around the World (4 volumes); The Political Economy of Sport; and Long Run to Freedom: Sport, Cultures and Identities in South Africa. His journal articles and blogs have discussed a wide range of issues from the Olympics and soccer World Cup; international soccer; sport and popular music; sport and youth development; politics and economics of sports events; gender issues in sport; and golf among others. He was program consultant and talking head for the BBC Wales series The Union Game, which examined the global history of rugby.

Professor Nauright has been interviewed by media outlets around the world including the British Broadcasting Corporation; the Australian Broadcasting Corporation; Caribbean Television; New York Times; Washington Times; Wall Street Journal; Time; ESPN: The Magazine; The Smithsonian Magazine; Semana (Columbia); La Vie (France); The Age (Melbourne, Australia); Sydney Morning Herald; The Australian; The Courier-Mail (Brisbane, Australia); and numerous radio networks around the world. 

Media Contact: Preston Williams, 703-993-9376,