Media and Public Relations

Where Innovation Is Tradition

Media Sources Guide

CATEGORY: BusinessClear

SUB-CATEGORY: MarketingClear

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Christopher Joiner

Associate Professor of Marketing

Expertise: Consumer Psychology, Information Processing

Joiner is an associate professor of marketing in the School of Management. Prior to joining the faculty at George Mason University in 2002, he was on the faculty at Kansas State University and Elon University. Joiner has a PhD in marketing from the University of Minnesota, an MBA from Wake Forest University, and a BA in psychology from Duke University.

Joiner's research interests focus on consumer psychology and information processing. His research has explored consumers' attitudes and the role categories of knowledge play in information processing, particularly in the context of branding. His research can be found in journals such as the Journal of Marketing, Journal of Consumer Psychology, Journal of Academic Marketing Science, Journal of Current Issues and Research in Advertising, and Advances in Consumer Research as well as the Handbook of Consumer Psychology.

Media Contact: Buzz McClain, (703) 993-8782, bmcclai2@gmu.edu

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Laurie Meamber

Associate Professor of Marketing

Expertise: Consumer behavior, Marketing and consumption of the arts, Marketing

Meamber is an associate professor of marketing in the School of Management. She joined George Mason University in 1998 and currently teaches advertising management and consumer behavior.

Meambers research focuses primarily on art and aesthetics, including how the arts and aesthetic-related marketing activities (e.g. product design, advertising, body art) operate as a means of cultural production for consumers, artists, and cultural intermediaries. Her secondary interests encompass topics related to sociological, technological and cultural aspects of daily life that impact marketing and consumption practices (such as Web advertising, Customer Relationship Management); the history and critique of marketing thought; and qualitative/interpretive research.

 

Media Contact: Buzz McClain, (703) 993-8782, bmcclai2@gmu.edu