Media and Public Relations

Where Innovation Is Tradition

Media Sources Guide

Edward Maibach

Professor and Director, Center for Climate Change Communication

Maibach works as a "climate coach" to help organizations such as government agencies and companies communicate their positions on climate change. He is an experienced public health advocate and social change professional. Using social science research methods such as surveys and interviews, his center tries to engage public and policy makers in becoming part of the solution for climate change. Maibach is the author of the book "Designing Health Messages: Approaches from Communication Theory and Public Health Practice," which is widely used by academics and practitioners. He recently published a study that surveyed 133 local health department directors on their perceptions of and preparedness for climate change

Media Contact: Michele McDonald, 703-993-8781, mmcdon15@gmu.edu