Media and Public Relations

Where Innovation Is Tradition

Media Sources Guide

Photo of Expert

Matthew Cronin

Associate Professor of Management

Expertise: Increasing creativity through collaboration, Insight in problem solving, Negotiation and integrative bargaining, Decision making

Cronin is an associate professor of management at George Mason University. He received his PhD in organizational behavior from Carnegie Mellon University.

Cronin's research seeks to understand how collaboration can help produce creative ideas, and what it takes to then bring these ideas to fruition. Innovation begins with a creative idea or notion, and so one stream of Cronin's research focuses on the generation of creative ideas, especially how people come to discover useful interactions. Once produced, creative ideas require instantiation in the task environment. Thus the second stream of Cronin's research explores the process by which innovative ideas are accepted and implemented by others.

Media Contact: Buzz McClain, (703) 993-8782,