Meamber is an associate professor of marketing in the School of Management. She joined George Mason University in 1998 and currently teaches advertising management and consumer behavior.

Meambers research focuses primarily on art and aesthetics, including how the arts and aesthetic-related marketing activities (e.g. product design, advertising, body art) operate as a means of cultural production for consumers, artists, and cultural intermediaries. Her secondary interests encompass topics related to sociological, technological and cultural aspects of daily life that impact marketing and consumption practices (such as Web advertising, Customer Relationship Management); the history and critique of marketing thought; and qualitative/interpretive research.