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Robert E. Baker

Associate Professor of Sport Management

Expertise: Sport Leadership, Governance and Policy in Sport, Sport Management Professional Preparation

Currently the director of the Center for Sport Management, Baker has had extensive experience in the sport industry, serving as an administrator and coach in both scholastic and collegiate settings. 

Baker’s current research agenda focuses on stakeholder dynamics in sport, including leadership in sport (e.g. altruism, strategies, coaching); contextual issues in sport (e.g. trash talking’ athletic inclusion); governance and policy in sport (e.g. systemic dysfunction in college athletics, sponsorships, Final Four impacts, human resources, facility management); and sport management professional preparation (e.g. field experiences, cooperative-competitive learning, outcomes assessment).

Media Contact: Preston Williams, 703-993-9376, pwilli20@gmu.edu